SIDIZ Launches BTS Chair Collection And Pop-Up Event

SIDIZ has launched a collection of BTS-themed merchandise.

The Korean chair brand released a new collection inspired by BTS’s hit songs, including “Boy with Luv,” “DNA, “Butter,” and “Dynamite.” It was initially launched on April 22, 2022.

SIDIZ, founded in 2010, is currently sponsoring the museum chair of the National Museum of Modern and Contemporary Art. So, recently, it held a pop-up event in Seongsudong, promoting the BTS collection.

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There is a photo zone for ARMYs to take photos too! Behind that is the production exhibition featuring the new collection.

This is the main photo zone and you’ll see it right away when you arrive at Seongsu Yeonbang. The pop-up store is expressing the message ‘LOVE YOUR SELF, LOVE YOUR LIFE’. It is a reminder that despite the hardships that we face every day, we must always remember to love ourselves and our lives.

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There are “rooms” dedicated to each song. These, too, are great photo ops for ARMYs.

There are four booths in the music theme zone which include DNA, Boy with Luv, Dynamite, and Butter. These are actually BTS music that really hit the fans every now and then. At the music theme zone, visitors can able to sit, touch, and take photos in each booth.

Behind the main photo zone, there’s the product exhibition space that features the special collection of BTS and SIDIZ. From the visual desk chair LINIE, the universal stool FUNGUS MOVE, and the handy and portable chair OLLY.

— Hyejin via Wander With Jin

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This event will continue until May 15. In addition to being the perfect place for a photoshoot, ARMYs can get a gift such as BTS stickers!

BTS x SIDIZ prepared an on-site event upon visiting. Take a photo in each booth, and upload it on your Instagram using the given hashtags #BTS, #시디즈, and #LOVEYOURLIFE. After uploading, go back to the product exhibition zone and print your photos at the kiosk. Show your photos to the staff and receive a random gift!

— Hyejin via Wander With Jin

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The BTS collection consists of three office-style swivel chairs referred to as “LINIE.” The options include “Dynamite, “Boy with Luv,” and “DNA.” It costs around $264.00 USD.

There are matching stools called “FUNGUS MOVE” as well. It costs around $114 USD.

Lastly, the “Butter” items are portable chairs known as “OLLY.” It ranges in cost from $45 to $80 USD depending on the store.